Virgin Limited Edition is expanding its collection with the addition of Finch Hattons Luxury Safari Camp in Kenya, marking its ninth property globally and its fifth in Africa.

The camp, located in Tsavo National Park, joins other prestigious properties under Virgin Limited Edition, including Mahali Mzuri and Ulusaba Private Game Reserve.

Finch Hattons is a family-owned luxury tented safari camp, owned by Gehlot family.

Virgin Hotels Collection CEO James Bermingham said that the camp will now be ran by the United Kingdom firm.

Virgin Limited Edition is a part of the Virgin Group, which is a multinational conglomerate founded in the United Kingdom by Sir Richard Branson.

“Growth is very much part of our plan for the entire collection over the coming years and this is just the start as we look to expand our guest choice across the globe,” said Bermingham

We are privileged to have a very special portfolio and it’s incredibly important to protect this and grow carefully with those that offer the same extraordinary and personal experiences our guests have come to love and expect. 

With 17 luxury tented suites, the firm says its strong focus on family values, community connection, and sustainability, Finch Hattons aligns well with Virgin Limited Edition's ethos.

This move will strengthen Virgin Limited Edition's presence in Kenya but also enriches its offerings for guests seeking top-notch luxury and authentic safari experiences.

Sir Richard Branson expressed his excitement about the new addition, highlighting Africa's unique allure and the camp's alignment with Virgin's values.