The gold badge is a hallmark of the ‘X’ verified organization’s initiative, designed for corporate entities, businesses, and governmental bodies. Its primary objective is to differentiate authentic accounts from counterfeit ones or parodies, thus fortifying confidence in online engagements. 

Why Kenya Power rolled out gold check marks on X In recent times, fraudsters have exploited social media platforms to create counterfeit profiles of reputable organizations. These impostors leverage these fake accounts to disseminate false information or engage in deceptive dialogues, often leading to financial scams targeting unsuspecting individuals. "Fraudsters have been using social media to create fake accounts of leading organisations and use these accounts to spread misinformation or initiate conversations that lead to fraudulent transactions with unsuspecting customers of the real organizations.

In the press release, the company urged both its customers and the public to exercise caution when interacting online and promptly report any suspicious activities related to fraud.