The performance last year also marked a major milestone, with the earnings surpassing the pre-Covid pandemic numbers of Sh296.2 billion recorded in 2019 - which has until now been the industry’s best year – by 32 per cent. 

The immense recovery has been attributed to the  weakening of the Kenya shilling against major global currencies and the effects of inflation locally and internationally. The rebound was also on account of higher per capita spending by arriving tourists.

The number of tourists coming to Kenya also increased to 1.95 million last year, a 31.5 per cent increase, compared to 1.48 million visitors the country received in 2022. The visitor numbers are however yet to reach the pre-covid levels. The country received 2.05 million tourists in 2019.