SUMMARY

Founded In 2021, Beatoven.ai utilises advanced AI music generation techniques to create background music for video, podcast, and game creators

The genesis of Beatoven.ai stemmed from the founders' recognition of a vast demand for original, royalty-free music suitable for commercial use — a market segment they had long desired to address

Presently, the startup boasts close to 1 Mn registered users worldwide, with 70% located outside of India

Today, there is hardly any area dominated by human intelligence that GenAI has yet to take under its ambit. From transforming simple sketches to creating sophisticated websites and generating intricate musical compositions, AI has seamlessly seeped into the universe of creativity and talent. 

Even musicians have now embraced AI for various use cases, ranging from songwriting to music creation and production. 

Anticipating that a day would come when artists would leverage AI capabilities to transform the music industry, Mansoor Rahimat Khan and Siddharth Bhardwaj incorporated Beatoven.ai in 2021. 

Mansoor Rahimat Khan, founder and CEO of Beatoven.ai, comes from a long lineage of musicians and boasts 20 years of sitar-playing experience. He has done his BTech in electronics and communication from NIT Goa and holds a master’s in music technology from Georgia Tech.

Similarly, Bhardwaj holds a bachelor’s from IIIT Allahabad and a master’s in sound and music computing from UPF Barcelona. He has worked extensively in the area of audio technology. Before cofounding Beatoven.ai, Bhardwaj has worked with Samsung Research and several startups.

Beatoven.ai utilises advanced AI music generation techniques to create background music for video, podcast, and game creators. The AI platform helps musicians create royalty-free, affordable, easy-to-licence music and is on a mission to imbibe various musical cultures of the world into one system, allowing content creators to get easy access to royalty-free music for their content, per its website.

Behind The Genesis Of Beatoven.ai 

The genesis of Beatoven.ai stemmed from the founders’ recognition of a vast demand for original, royalty-free music suitable for commercial use — a market segment they had long desired to address. 

However, what changed everything was a revelation that only two entities, Epidemic Sound from Sweden and Artlist from Israel, were effectively meeting the demand for original royalty-free music among production houses and content creators

Observing their substantial revenues, nearing $150 Bn collectively, the founders identified a significant opportunity in the market, particularly given the dominance of Western-centric music genres. This gap spurred them to venture into the space, ultimately leading to the genesis of Beatoven.ai.  

“We believed that addressing the background music challenge required a scalable solution where individuals could effortlessly create their own music. Recognising the complexity inherent in music creation, we aimed to streamline the process. Thorough exploration instilled in us the confidence that a viable market existed for such a solution, motivating us to proceed with the development of the platform,” Khan shared with Inc42.

Currently, Beatoven is offering original soundtracks in multiple genres for content across segments. The startup is using open-source LLMs to augment music data by extracting key components like genre, mode and duration. Beatoven’s proprietary text-to-audio model uses these key components to compose the final audio track.