According to reports from TMZ, Kylie will release a swimwear range under the label as well as other items that can be used at the beach.
The publication reported this includes a line of sunglasses, swimming googles, beach bags, cover-ups, and footwear.
This isn't the first business venture by the reality star, as her empire already includes the Kylie Cosmetics, Kylie Body, Kylie Baby and Kylie Hair ranges.
MailOnline has contacted Kylie's representatives for further comment.
Exciting: According to reports, Kylie will release a swimwear range under the label as well as other items that can be used at the beach including a line of sunglasses and cover-ups
Kylie had been given the title of the world's youngest self-made billionaire by Forbes in 2019 but had the title removed after the publication claimed that she 'inflated' figures about her business affairs.
Kim Kardashian previously defended her half-sister on the issue, claiming that Kylie hasn't had any of her success 'handed' to her after her appearance on the cover of Forbes' America's Richest Self-Made Women issue prompted ridicule from some of her critics.
The curvaceous beauty shared: 'You know, everyone has a team, I don't care who you are. But when you don't get it from someone else, that's 'self-made.
'She made her own money for over a decade, she put it in the bank, she saved every nickel.
'And then, when she decided on what she wanted to do, she spent her money on a venture that could have gone south or north, and it did really well.'
Kylie shares daughter Stormi, three, with ex Travis Scott, 28, with whom they've been spending quarantine as a family.
A source previously shed some light on the nature of Kylie's relationship with Travis, after they separated in September of 2019.
The insider told HollywoodLife that there's still some romance there: 'They are still almost an item in that regard — they spend that much time together. They still do hook up.'
But they aren't quite back together, as the source added: 'Kylie's not dating anyone at this time, and she's not looking to... Travis knows nothing is going to touch what his relationship with Kylie would bring him and his family. He knows she's the best he's ever going to get.
'He's just, for some reason, not ready to put a label back on it because automatically, people are going to think engagement. He's not just a baby daddy, and he's fully committed again to their family dynamic. He's just not ready for that kind of commitment.'
